The seed had been planted deep, in the early 80s. With immense care and love, it grew into a solid tree...with its roots plugged in deeply into the minds of our stakeholders. We offer quality products with no compromise in the fabric, stitching and printing quality. And it is for this reason...we are a common name in the north-east (of India) when it comes to KIDS WEAR; especially for the middle-class segment. Our MOTTO is to give our users quality products at a reasonable price. We believe, spreading our Brand is only possible by treating each and every customer with utmost respect and importance. We also believe that every individual associated with our firm, are all equally important as they all have a role in making our brand what it is. Looking forward to doing business together and having a great experience ahead.

Shri Shyam Sundar Paul, our father laid the foundation pillars of our firm, JOYA BIJOYA STORES. It was a small step into the vast garments industry by him with nothing but sheer hard work and dedication. Putting each and every brick in the right place and in right order, our firm has developed into a big building that could house a great number of people and satisfy them.

We, Sadhak Paul and Subrata Paul, the flag bearers of our firm are following the path that our father had paved for us. We take immense care on each and every product we make. We aim at giving you the best quality products in our industry. We always tried to be innovative in our production. We believe that our success lies not only in our progress but also in the progress of our customers, suppliers, employees and people associated with production.